Thinkstock is the smallest sister of iStockphoto (currently both owened by Getty Images). The business model is based on subscription, with daily cap on downloads and access to all the digital stock and legal protection.
Digital/Web Designer and developer. Leverage the extensive library of images to use for marketing material. Work within brand guidelines.
Marketing manager, Copywriter, Designer (Me)
“A monthly or a yearly subscription.
And all your time to create.”
General marketing material to strengthen brand awareness
20cm x 20cm leaflet
Explains the cost of the two plans and benefits
The strategy was to get traffic to the sales team so that they could understand the needs of the business and discuss a suitable plan or upsell to iStockphotos or Getty Images.
Leveraged the propensity of humans to be attrached to images of a face and eyes, with pictures of inviduals facing straight at the user. Also a word of play between “eyes” and “reality” seen through “our eyes” was used in the various copy of this campaign.
The scope of this campaign was to boost monthy and yearly subscriptions.
“Widen your eyes”
“Never seen such an offer”
“Your reality, our eyes”
Skin on web page, in this case ninjamarketing.it
Half a page, 720*90px, 300*250px and Signatures
Printed ads on magazine
Double-page and single-page