I'm Federico (or just Fed) I'm a Design Thinker and Problem solver

I'm Federico,
and I'm a
Design Thinker

  • UX Designer
  • UI Designer
  • in Cork

About Me

I define myself as a curious person - and my desire for knowledge constantly spurs me on to dismantle and rebuild just about anything I can put my hands on.

I'm extremely creative and enjoy designing, developing and building; from digital and web technologies to more traditional techniques such as photography, design for print and woodwork. On-going self-improvement is also important to me and I continue to pursue studies and side-projects in my spare time.

I perform well both as part of a team as well as leading others - and am convinced that collaboration leads to better results.

I'm also a dad of a 4 year old little daughter, which has taught me a LOT.

My Skills


Empathy Map, Personas and
User Journey

Big Ideas

Design Thinking and
Problem Solving


Rapid Prototyping and
Gorilla Testing


Wireflow, Task Flows and
Design Systems

My Tools

Pencil and Paper
Axure RP
Adobe XD



November 2019

NN/g UX Certificate

Speciality designation in Interaction Design

Nielsen Norman Group

March 2010 - December 2010

Certificate in Graphic design for multimedia and web content

Courses: Illustrator, Photoshop, Web Design and HTML/CSS, Premiere, 3DS Max.


January 2009 - March 2009

Certificate in Advanced Photoshop

Advanced techniques for the purpose of photography and advertisement

Cork College of Commerce

January 2009 - March 2009

Certificate in Advanced Web Design

In depth HTML 4.1 and CSS 2.1

Cork College of Commerce

2004 - 2007

Bachelor's degree in Environmental and Industrial Design

Product design, Design history and theory, Multimedia publishing, Drawing, 3d Design, Aesthetics, Environmental psychology, Contemporary art history, Ergonomics, Science of materials.
Grade 110/110

Universita' di Camerino


October 2015 - November 2019

UX UI Designer

As a UX / UI Designer, I collaborated with the Product Owners and Engineering teams to validate customer and product requirements in an agile environment. From there, I translated those requirements into User Interfaces for the Engineering team to implement.

Johnson Controls - Full Time - Cork

September 2012 - April 2015

Technical support and QA

Technical support for DoubleClick platform, Javascript GPT tags integration support and troubleshooting. Ads integration and troubleshooting. Reporting and data insight. Quality Assurance for DFP team in Cork.

DoubleClick for Publishers (DFP) - Full Time - Cork

June 2012 - August 2012

Freelance digital designer

A variety of project from posters to digital articles and business logos.

Various remote freelance work - Cork

November 2011 - May 2012

Graphic/Web Designer

Working alongside marketing and copy-writing teams based in Italy and worldwide; creating and designing layouts for web, email and banners; graphic design for digital and printed marketing campaigns; concept and campaign development; branding and packaging design.

Getty Images - Contract - Milan

April 2011 - December 2011

UI Designer and Developer

Designing, laying out and animating the interactive monthly on-line travel magazine, Latitudeslife. Creation and execution of interactive web banners, as well as overseeing the art direction of Latitudes' iPad app.

Latitudes Life - Contract - Milan

July 2010 - November 2011

3D Designer and UI Designer

Responsible for the development of 3d environments, texturing, rendering and animation, as well as the design of graphical user interfaces for cultural and commercial exhibitions.

Interactive Sound - Contract - Turin

Get in touch